MANAGEMENT, MARKETING, & PUBLICITY FOR WRITERS, BUSINESSES, & FILM/THEATRE PROFESSIONALS
For the Mainstream and LGBTQI markets
Michele Karlsberg brings a unique combination of skills to effectively carry out management and publicity/marketing campaigns for authors, organizations, businesses, and film/theater professionals.
The written word is a powerful and enduring form of communication. The journey from an artist's mind to the page is a task often taken alone. Once your product is complete, how do you share the news with others? For over 30 years, Michele has worked with many to strategize and implement targeted campaigns. She looks forward to building a relationship that will enable you to have the highest visibility possible, and the enjoyment that comes with success.
Michele provides book publicity and author promotion services to publishers, authors, and booksellers for regional and national literary publicity campaigns. She also supports businesses and special event marketing. Michele believes commitment and teamwork are the keys that drive results. She utilizes multiple resources at the local, regional, national, and international levels, as well as strategy-driven tactics, to promote books and grow both author and publisher brands. Michele prides herself on well-developed lists with personal contacts and strong media relationships that have been honed over many years in the industry.
Consults with authors, performers, organizations, non-profits, and community organizations on media outreach, expanding platforms, and building media relationships. Particular expertise assisting self-published authors to develop professional and media-friendly products. Assists clients to create original content in culture, lifestyle, and current events for placement in print and online media.
L to R: Jewelle Gomez, Diane Sabin, Michele Karlsberg,
Nancy Bereano, Elisabeth Nonas
Kate Clinton and Michele Karlsberg
Assistance with product production, consumer marketing, advertising campaigns, direct marketing, business-to-business, distribution, Internet presence, and grassroots campaigns.
Media contact and follow-up, press release and cover letter development, pitching, editorial placement, and blog tours with leading reporters, editors, columnists, and producers for new publicity and ongoing exposure.
Michele Karlsberg with Jeff Mann
Andrew Holleran and Michele Karlsberg
Management services include pre-and-post production, managing web sites and social media, literary award submissions, Q&A development, independent bookseller and library outreach, book trailers, blogs, advanced reader copies, pre-publication book review placement, community event bookings, event oversight, and more.
SELECT CLIENT LIST
Shawn Stewart Ruff
Lucy Jane Bledsoe
Minnie Bruce Pratt
Lucy J. Madison
Provincetown For Women
Women’s Week PTown
Congregation Beit Simchat Torah
Michele Karlsberg with Val McDermid
L to R: Cynthia Nixon, Jacqueline Woodson, Michele Karlsberg, and Kate Clinton
Michele Karlsberg and Lily Tomlin
Michele Karlsberg shows how ordinary people make extraordinary contributions to their communities. Her philosophy is simple: "It is our giving that makes us strong, not our receiving.”
Bottom line, she loves what she does. She is grateful for her beloved mentors Nancy Bereano, Sasha Alyson, Barbara Grier, Richard Labonte, and Carol Seajay, who all helped her gain knowledge and confidence in the book publishing industry.
She has worn many hats in her 30-year career. As a publicist, she brings a unique combination of skills to effectively carry out publicity/marketing campaigns for authors, organizations, comedians, musicians, events, and film/theater professionals.
Her list of clients includes Katherine Forrest, Felice Picano, Kate Clinton, Stephen Fry, Jewelle Gomez, Assotto Saint, Dorothy Allison, Martin Duberman, Judy Grahn, and Minnie Bruce Pratt to name a few. From her home office stateside, Michele represented many International Publishing companies including Spinifex Press (Australia), Second Story (Canada) Bruno Gmunder (Germany) and Creation Books (UK). She generously speaks at many conferences about the business of publishing.
She is one of the founders of Amethyst Press home of Dennis Cooper, Kevin Killian, and Patrick Moore. She is a strong advocate for independent booksellers and worked with Carol Seajay on the Feminist Bookstore Network. She is a curator of Outspoken, a nationwide LGBTQI literary series that helps new and established voices reach a wider audience. As publisher at Bywater Books, she published many award-winning authors.
She is an innovator. In 1989 along with the Publishing Triangle, Michele launched Lesbian and Gay Book Month. She worked with The Book Of The Month Club/Quality Paperback Books to launch their GLBT Book Club Insight/Out along with the Triangle Classic series.
She is a passionate advocate for the Pride Center on Staten Island, whether it was to help supply books for their library, participate in the LGBT Pride celebrations, helping build visibility for the Pride Center, or helping other LGBT people in need.
She is a producer. She produced Holland America Cruise Lines’ first BOOK EXPO along with Olivia Travel. In 2010, she produced BACK 2 BACK at the St George Theater in NY with Lily Tomlin and Kate Clinton. She is most proud of producing events to honor the passing of Audre Lorde, Melvin Dixon, and John Preston.
As literary executor for Assotto Saint, Roy Gonsalves, and Stan Leventhal, Michele manages their creative works for publication today.
Michele is a planner. She was has been instrumental in planning the fun of many conferences and festivals such as OUTWRITE, Saints and Sinners, San Francisco Book Festival, BookExpo America, In Our Own Write, Behind Our Masks, Readers and Writers, and Gay Games Cultural Festival.
She is an author. Her non-fiction piece entitled "The Isle Of Staten" appears in the book Love, Christopher Street (Chelsea House Editions). Her WORDS column appears in the San Francisco Bay Times monthly. She wrote Self Publishing LGBTQI Books and is the co-editor of the Lambda Literary Award finalist To Be Continued and To Be Continued: Take Two (Firebrand Books).
She is an awardee, and her awards include thePublishing Triangle Leadership Award, Saints and Sinners Literary Hall Of Fame, One Island/One Pride Award from the S.I. LGBT Community Center, and the Lambda Literary Foundation Publishing professional Award.
She is a citizen who has made America great, but she doesn’t wear a damn red hat about it. If she can share what she knows about marketing and publicity in the world of publishing, she is one happy woman.